Macro:
Genre
In macro analysis one of the aspects you will look at is the genre of the film or TV programme you have watched. The genre is a key aspect in film and TV as it plays with our emotions. It is important, to identify what film genre your a watching. To identify this your need to look out of the cinematography, sound, editing, mise en scene, and special effects. For example, you are indicated when watching a film that a horror movie is a horror movie because, because of the dark setting, dark costumes, overall the mise en scene. In a horror movie, the sound goes quiet, then loud all of a sudden, and this happens throughout. The camera shot tend to go from long shot shots to close up capturing the emotions of a character sees a scary monster or zombie. These are things you look for when identifying a film.
Representation
In macro analysis, a representation is key as it is how a character is portrayed and how we view them. We view someone mainly on the way they dress, and look, the costume, their attire. For example, if a person wearing suit and tie or suit and bow tie, people, think that person is rich and posh. If you see a young man, wearing a baseball hat, chains, baggy clothes, we think that they are a gangster. This is known as a stereotype. we judge someone on the way they dress, without knowing ere personality later on in the film. However, in many films such as James bond, the stereotype, women being the weaker sex, and been used as sex tools, is addressed, as this does happen in every of the `bond movies, throughout. However, there is counter types, where a person has something in common with another person like the way they dress or what they listen to, but they are different in many way as well.
Audience
In macro analysis, knowing the audience the film or TV programme is aimed at is important, because that determines how we view the film or TV programme. As we know, a film which is aimed at a horror film fan, we know that there expectations are that the film is going to scary as it horror film, a good story-line, props, lighting, and costumes to a good standard, which meets a typical horror movie standard.
Institution
The institution is the business or company who are responsible for making the film. For example, Disney are responsible for making many films such Mickey Mouse and many others. We associate the certain institution such as Disney to making a certain type of movies; using the same techniques such as cinematography, shot types, narrative, as well as targeting the same audience.
Narrative is how the story that the film or TV programme is put together. It is an account if events and scenes. There are different narrative theories Todorovian and Syd Field's who believes every book and film goes by their narrative theories. However, not all films go bu these narratives that these philosophers have stated. In addition, the films that apply to certain narrative theories usually related to the genre, for example love films usually go by the same structure. Many narratives are used narratives such as Spiderman, Superman, Batman, where the story-lines are very similar, the main character is living a double life, a normal person and a hero.
Micro:
Cinematography
Cinematography is the way, a piece of media such as a film is presented through media photography, as well as the development and shooting of it. The way we view something is due to the way its been portrayed, and this applies to media as well. When looking into cinematography, we have to look into the shooting and development and how it links to the main theme. After that, we begin to look at different factors which implicate to us what genre it is such as what shot types which have been used to help with the portrayal of the film.
Mise en Scene
The mise en scene is what you view and see in a scene. However, You specifically look at and analyse, the: Lighting, Props , Costume, Hair and Make up, Set ,Character Performance ,Shot type. From this you link it to the theme and genre in this scene, and how the characters in the scene are represented.
Editing
The way a scene is edited, is important as it links into the theme and the genre of the film. there are a variety of editing techniques, to represent this. For example, in some films such as fast paced films or trailers use the cut transition, to represent every punch and kick. A real example for this is when the 'Kick Ass 2' trailer where over 100 cuts were used. Furthermore, the transition used is used for a specific purpose.
Sound
When analyzing a scene, one or aspects with have to identify is the sound. There are a variety of sound techniques, such as diegetic, non-diegetic, soundtrack, of what the character can hear, or what has been added, to the scene from effect.The effects from the sounds used, except from contrapuntal sound, usually links to the theme or the genre of the TV programme or film. However, specific sound techniques are used specifically for that scene for example, dramatic effect.
Costume and Props
The costumes (what the character is wearing), and the props (chair, tables etc) link to the general themes presented on the theme as well as relating to the character performance.
Furthermore, there are many connotations and denotations. we can make from the costume and props as well as association we make with certain people and certain props we associate with certain people. For example, in a scene, we see a man wearing suit and with a briefcase in his hand, we assume that he is a business man.
Special Effects
Special effects are a series of effects, illusions and tricks used in film as TV in order to amaze the audience. The special effects used depend on the genre of that film, TV programme and so on. For example, in superhero films such as Spiderman, where assumed, Spiderman shoots webs. This is a special effect. Furthermore filmmakers have taken special effects to a different dimension, literally where you see huge monsters in a 3D. Examples such as Jurassic Park and King Kong have used these special effects.
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